Expansion of the national Under Armour “Mick Schumacher” campaign aimed at showing that Under Armour makes athletes better. Mick Schumacher had just started a Formula 1 première, 30 years after the début of his father Michael Schumacher. Same-time promotion of Under Armour “Rush” technology with a focus therefore on both branding and sales at SportScheck.


SportScheck stands for the sport experience. Training, running and sporting achievement enjoy a high status with SportScheck customers. As Under Armour also stands for these attributes, we had a perfect target audience fit.

Our branding objective focusing on Mick Schumacher was best served by using the following touch points:

  • Large-format advertising spaces on SportScheck façades (out-of-home) in 1A city locations in Cologne, Stuttgart, Berlin, Hanover and Dortmund
  • Wide-coverage newsletters (stand-alone and banners) to selected target audiences
  • Attention-grabbing display ads prominently displayed on sportscheck.com
  • Video commercials in all SportScheck stores
  • Social media activation via organic and paid posts
  • Audience extension campaign based on SportScheck user data for range generation beyond sportscheck.com

The sale of products with “Rush” technology was boosted with a targeted, broad-based sponsored products campaign.


  • Successful extension of the national branding campaign with Mick Schumacher as testimonial, immediately after several months of lockdown
  • Approximately 1.3 million page impressions on sportscheck.com
  • Approximately 1.1 million direct contacts via newsletter
  • Above-average performance (ROAS) in the sponsored products campaign
  • Strengthening of the long-standing, successful partnership with Under Armour

0 million

page impressions on sportscheck.com

0 million

direct contacts via newsletter