About us
Our ambition is to shape the future by developing new technologies and services. As a one-stop shop for cutting-edge customer data, retail media and analytics solutions, we help retailers accelerate their digital transformation.
Collecting data is not a new idea, as progress has always been fuelled by information. But we link data across groups of people, decision-making processes and products to create new perspectives, discover new opportunities – and make use of them with new solutions. Online as well as offline.
Our cutting-edge technology, retail media and customer data solutions give retailers a resilient database to make informed decisions and implement intelligent actions. This improves the customer experience, strengthens brand loyalty and accelerates the digital transformation of the retail market. Step by step. Layer by layer.
LAYA Group in numbers
0
Founded in
+0
employees
>0 million
processed customer profiles
>0 billion
loaded data sets
>0 million
transactions per month
>0 million
email automations per month
Our mission
Who we are
In the heart of Munich
Our Clients
Client testimonials
“With the help of LAYA Solutions, we have modernised our previous CRM and customer data management platform in record time. We have thus laid the foundation for making our business model much more digital, data-based and customer-centric. Both the technical and professional support provided by LAYA is a fundamental building block for us in implementing our strategy. LAYA Solutions provides us with optimal support to address our customers at all touchpoints with the most relevant and personalised offers possible based on customer insights and smart data.”
“We have been working with LAYA in the areas of membership and loyalty marketing since 2020. The data and AI-optimised approach enables us to offer our customers individual offers and services along the entire consumer journey”
“With LAYA Solutions, we are able to excite our customers and club members with personal, individualised messages and offers through the communication channel that is most relevant for them. LAYA Solutions is a reliable and dynamic partner with broad expertise in data-driven CRM that optimally prepares us for the future.”
„The LAYA Group is a very important partner for us for the future development and expansion of our online fashion outlet business model. The colleagues from LAYA help us to make data-driven and customer-centric decisions with customer insights and KPI analyses and to align our product range, our pricing models and our offer communication to the needs of our customers. To this end, the LAYA Group not only provides modern technical solutions and strong implementation expertise, but also highly competent data scientists and operational marketing experts.“