About us

Our ambition is to shape the future by developing new technologies and services. As a one-stop shop for cutting-edge customer data, retail media and analytics solutions, we help retailers accelerate their digital transformation.

Collecting data is not a new idea, as progress has always been fuelled by information. But we link data across groups of people, decision-making processes and products to create new perspectives, discover new opportunities – and make use of them with new solutions. Online as well as offline.

Our cutting-edge technology, retail media and customer data solutions give retailers a resilient database to make informed decisions and implement intelligent actions. This improves the customer experience, strengthens brand loyalty and accelerates the digital transformation of the retail market. Step by step. Layer by layer.

LAYA Group in numbers


Founded in



>0 million

processed customer profiles

>0 billion

loaded data sets

>0 million

transactions per month

>0 million

email automations per month

Our mission

Who we are

In the heart of Munich

August-Everding-Straße 25
81671 Munich


Our Clients

Client testimonials