Do you already know POOL?
This is the new shop community!
Discover the LAYA Group.
The LAYA Group is a truly customer-centric service company dedicated to seizing the opportunities of the digital transformation together with you as a retailer.
With our three units – Solutions, Media, Data – we connect all points of the customer journey that will help you to better understand your customers’ needs and create an unparalleled customer experience.
The LAYA Group at a glance
Advance your digital transformation with LAYA Solutions.
With a state-of-the-art customer data platform and unique operational excellence in CRM, data-driven marketing and e-commerce, LAYA Solutions helps you as a retailer to become a truly customer-centric organisation by exploring your potentials of customer data and technology and creating a highly individualised and channel-integrated experience for your customers.
Reach your customers where they are with LAYA Media.
With innovative and data-driven retail media advertising formats, LAYA Media offers you the opportunity to reach your relevant target groups exactly where they are. Across a group of high-profile retailers in a shopping-friendly environment.
Maximise your data potential with LAYA Data.
LAYA Data provides you as a retailer access to an integrated customer data pool in the German-speaking region through a leading cross-category retailer data alliance. Always following the highest data security standards.
Your career at LAYA.
Join our team and help us design the future of retail.
Step by step. Layer by layer. With LAYA.