Your one-stop solution for smart and data-driven retail

We put your customers at the centre

We process your data safely and in compliance with all regulations

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Discover the LAYA Group.

The LAYA Group is a truly customer-centric service company dedicated to seizing the opportunities of the digital transformation together with you as a retailer.

With our three units – Solutions, Media, Data – we connect all points of the customer journey that will help you to better understand your customers’ needs and create an unparalleled customer experience.

The LAYA Group at a glance

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Advance your digital transformation with LAYA Solutions.

With a state-of-the-art customer data platform and unique operational excellence in CRM, data-driven marketing and e-commerce, LAYA Solutions helps you as a retailer to become a truly customer-centric organisation by exploring your potentials of customer data and technology and creating a highly individualised and channel-integrated experience for your customers.

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Reach your customers where they are with LAYA Media.

With innovative and data-driven retail media advertising formats, LAYA Media offers you the opportunity to reach your relevant target groups exactly where they are. Across a group of high-profile retailers in a shopping-friendly environment.

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Maximise your data potential with LAYA Data.

LAYA Data provides you as a retailer access to an integrated customer data pool in the German-speaking region through a leading cross-category retailer data alliance. Always following the highest data security standards, LAYA Data ensures that customer data is safely stored and protected with future-proof data processing and customer consent standards.

Your career at LAYA.

Join our team and help us design the future of retail.

Step by step. Layer by layer. With LAYA.

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