Your one-stop solution for smart and data-driven retail

We put your customers at the centre

We process your data safely and in compliance with all regulations


Discover the LAYA Group.

The LAYA Group is a truly customer-centric service company dedicated to seizing the opportunities of the digital transformation together with you as a retailer.

With our three units – Solutions, Media, Data – we connect all points of the customer journey that will help you to better understand your customers’ needs and create an unparalleled customer experience.

The LAYA Group at a glance


Advance your digital transformation with LAYA Solutions.

With a state-of-the-art customer data platform and unique operational excellence in CRM, data-driven marketing and e-commerce, LAYA Solutions helps you as a retailer to become a truly customer-centric organisation by exploring your potentials of customer data and technology and creating a highly individualised and channel-integrated experience for your customers.

More about LAYA Solutions


Reach your customers where they are with LAYA Media.

With innovative and data-driven retail media advertising formats, LAYA Media offers you the opportunity to reach your relevant target groups exactly where they are. Across a group of high-profile retailers in a shopping-friendly environment.

More about LAYA Media


Maximise your data potential with LAYA Data.

LAYA Data provides you as a retailer access to an integrated customer data pool in the German-speaking region through a leading cross-category retailer data alliance. Always following the highest data security standards, LAYA Data ensures that customer data is safely stored and protected with future-proof data processing and customer consent standards.

More about LAYA Data

Your career at LAYA.

Join our team and help us design the future of retail.

Step by step. Layer by layer. With LAYA.

See our career openings

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