Data protection

The protection of customers‘ personal data is very important to us as LAYA Data, as it is to our partners. We adhere to all legal requirements and make data processing as transparent as possible.

For us, that includes:

Data compliance:

We handle personal data collected through participation in the respective customer programme responsibly and in accordance with the requirements of the German Federal Data Protection Act (FDPA) and the General Data Protection Regulation (GDPR).

No address trading:

LAYA Data does not sell or trade addresses or personal customer data. They are treated as strictly confidential. Access to your data is restricted to only us and our programme operation partners.

IT security:

Our security architecture follows the highest standards – across all our IT service providers. Only programme operators have access to the customer profile or personal customer data. We do not grant access to programme and promotion partners or other people.

Right to object and termination of contract:

As a programme member, you are able to terminate your participation in the respective programme at any time without observing a notice period. You also have the option to object to certain processing procedures.