{"id":2563,"date":"2022-01-08T22:07:22","date_gmt":"2022-01-08T21:07:22","guid":{"rendered":"https:\/\/layagroup.de\/laya-media\/case-study-under-armour\/"},"modified":"2023-11-17T07:05:41","modified_gmt":"2023-11-17T06:05:41","slug":"case-study-under-armour","status":"publish","type":"page","link":"https:\/\/layagroup.de\/en\/laya-media\/case-study-under-armour\/","title":{"rendered":"Case Study – Under Armour"},"content":{"rendered":"\n
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Objective<\/h2>\n\n\n\n

Expansion of the national Under Armour \u201cMick Schumacher\u201d campaign aimed at showing that Under Armour makes athletes better. Mick Schumacher had just started a Formula 1 premi\u00e8re, 30 years after the d\u00e9but of his father Michael Schumacher. Same-time promotion of Under Armour \u201cRush\u201d technology with a focus therefore on both branding and sales at SportScheck.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Solution<\/h2>\n\n\n\n

SportScheck stands for the sport experience. Training, running and sporting achievement enjoy a high status with SportScheck customers. As Under Armour also stands for these attributes, we had a perfect target audience fit.<\/p>\n\n\n\n

Our branding objective focusing on Mick Schumacher was best served by using the following touch points:<\/p>\n\n\n\n