{"id":2561,"date":"2022-01-08T22:03:43","date_gmt":"2022-01-08T21:03:43","guid":{"rendered":"https:\/\/layagroup.de\/laya-media\/case-study-switzerland\/"},"modified":"2023-11-15T20:10:23","modified_gmt":"2023-11-15T19:10:23","slug":"case-study-switzerland","status":"publish","type":"page","link":"https:\/\/layagroup.de\/en\/laya-media\/case-study-switzerland\/","title":{"rendered":"Case study &#8211; Switzerland"},"content":{"rendered":"\n<div class=\"wp-block-group hero-type-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover has-custom-content-position is-position-top-left has-white-color has-text-color\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"610\" class=\"wp-block-cover__image-background wp-image-2934\" alt=\"\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/bg-stage-media-case-study-schweiz-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/bg-stage-media-case-study-schweiz-1.jpg 1920w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/bg-stage-media-case-study-schweiz-1-300x95.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/bg-stage-media-case-study-schweiz-1-1024x325.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/bg-stage-media-case-study-schweiz-1-768x244.jpg 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/bg-stage-media-case-study-schweiz-1-1536x488.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--75)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-back-arrow-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/layagroup.de\/en\/laya-media\/\">Back to LAYA Media<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group intro-block is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--300);padding-bottom:var(--wp--preset--spacing--125)\">\n<h2 class=\"wp-block-heading\">Objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To promote Switzerland as a tourist destination for an active sporty target audience keen on outdoor activities, adventure and lifestyle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key topics included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting to know Switzerland as a place to spend your summer holiday<\/li>\n\n\n\n<li>Integration of three Swiss regions as feature partners: Davos-Klosters, Engadine and Arosa-Lenzerheide<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-bottom:var(--wp--preset--spacing--125);padding-left:var(--wp--preset--spacing--300)\">\n<h2 class=\"wp-block-heading has-text-align-left\">Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SportScheck customers are sporty and active and have an above-average interest in travel or in other words, the perfect target audience. Via SportScheck\u2019s retail media channels, we mounted a fully fledged 360 degree campaign that reached the target audience at both digital and stationary level and piqued their interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We produced a holistic multichannel campaign that drew SportScheck customers\u2019 attention to Switzerland as a travel destination at a wide variety of touch points. High-impact placements with banners on sportscheck.com, newsletters and in-store advertising such as flyers, posters and video commercials raised awareness. Added value was created by the Swiss campaign through travel tips for the three regions focusing on sports which were communicated via a dedicated newsletter, social media posts, package inserts and on the campaign landing page. A popular involvement-generating travel competition rounded off the campaign.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-study-schweiz-1-1024x727.jpg\" alt=\"\" class=\"wp-image-2950 size-full\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-study-schweiz-1-1024x727.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-study-schweiz-1-300x213.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-study-schweiz-1-768x545.jpg 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-study-schweiz-1.jpg 1124w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A high level of awareness of Switzerland as a travel destination among the sporty target audience in a fraught situation caused by the pandemic during the decisive booking period<\/li>\n\n\n\n<li>A Swiss umbrella campaign that both highlighted the integration and the individual added value offered by the three partner regions<\/li>\n\n\n\n<li>Approximately 2.5 million page impressions on sportscheck.com<\/li>\n\n\n\n<li>Approximately 1.7 million direct contacts via newsletter and package inserts<\/li>\n\n\n\n<li>High participation in the competition in the five-figure region despite travel restrictions due to the pandemic<\/li>\n\n\n\n<li>Successful summer campaign and continuation of the partnership for the winter season<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--75);padding-bottom:var(--wp--preset--spacing--75)\">\n            <div class=\"animated-counter type-column\">\n                            <div>\n                                    <\/div>\n                            <div>\n                                        <p class=\"animated-number\" style=\"color: #ff6f81\" data-start-value=\"0\">\n                        \u2248<span class=\"number\" data-start-value=\"2.5\" data-end-value=\"2.5\" data-with-decimal=\"1\">0<\/span>\n                         million                    <\/p>\n                    <p class=\"animated-description\">page impressions on sportscheck.com<\/p>\n                                    <\/div>\n                            <div>\n                                        <p class=\"animated-number\" style=\"color: #ff6f81\" data-start-value=\"0\">\n                        \u2248<span class=\"number\" data-start-value=\"1.7\" data-end-value=\"1.7\" data-with-decimal=\"1\">0<\/span>\n                         million                    <\/p>\n                    <p class=\"animated-description\">direct contacts via newsletter and package inserts<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-white-color has-red-background-color has-text-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n            <div class=\"slider-wrapper slider-type- slider-content-align-top nav-position-default \">\n            <div class=\"slider-init\">\n                                        <div class=\"slider-item slider-item-\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"668\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-schweiz-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-schweiz-1.jpg 940w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-schweiz-1-300x213.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-schweiz-1-768x546.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Case study: Switzerland Tourism<\/h3>\n                                    <p>\u201cI need the thrill of adventure. I need Switzerland.\u201d Switzerland Tourism used this slogan to promote tourism in the summer of 2021 and was looking for a strong communication partner: Switzerland needs SportScheck. Switzerland needs a multichannel retail media campaign.<\/p>\n\n                                                                            <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                                            <div class=\"wp-block-button\"><a href=\"https:\/\/layagroup.de\/laya-media\/case-study-schweiz\/\" class=\"wp-block-button__link wp-element-button\">Read more<\/a><\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                        <div class=\"slider-item slider-item-\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"668\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-under-amour.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-under-amour.png 940w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-under-amour-300x213.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-case-studies-under-amour-768x546.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Brand: Under Armour<\/h3>\n                                    <p>\u201cTHE ONLY WAY IS THROUGH.\u201d Sales were boosted with Mick Schumacher as Under Armour testimonial within the national campaign which was extended via SportScheck\u2019s retail media touch points and flanked by sponsored product ads on sportscheck.com.<\/p>\n\n                                                                            <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                                            <div class=\"wp-block-button\"><a href=\"https:\/\/layagroup.de\/laya-media\/case-study-under-armour\/\" class=\"wp-block-button__link wp-element-button\">Read more<\/a><\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:var(--wp--preset--spacing--75)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-back-arrow-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/layagroup.de\/en\/laya-media\/\">Back to LAYA Media<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objective To promote Switzerland as a tourist destination for an active sporty target audience keen on outdoor activities, adventure and lifestyle. Key topics included: Solution SportScheck customers are sporty and active and have an above-average interest in travel or in other words, the perfect target audience. Via SportScheck\u2019s retail media channels, we mounted a fully [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":2557,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2561","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study - Switzerland - LAYA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/layagroup.de\/en\/laya-media\/case-study-switzerland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study - Switzerland - LAYA\" \/>\n<meta property=\"og:description\" content=\"Objective To promote Switzerland as a tourist destination for an active sporty target audience keen on outdoor activities, adventure and lifestyle. 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Key topics included: Solution SportScheck customers are sporty and active and have an above-average interest in travel or in other words, the perfect target audience. Via SportScheck\u2019s retail media channels, we mounted a fully&hellip;","_links":{"self":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/comments?post=2561"}],"version-history":[{"count":2,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2561\/revisions"}],"predecessor-version":[{"id":5095,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2561\/revisions\/5095"}],"up":[{"embeddable":true,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2557"}],"wp:attachment":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/media?parent=2561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}