{"id":2557,"date":"2022-01-08T21:57:25","date_gmt":"2022-01-08T20:57:25","guid":{"rendered":"https:\/\/layagroup.de\/laya-media\/"},"modified":"2026-10-16T18:32:29","modified_gmt":"2026-10-16T16:32:29","slug":"laya-media","status":"publish","type":"page","link":"https:\/\/layagroup.de\/en\/laya-media\/","title":{"rendered":"LAYA Media"},"content":{"rendered":"\n<div id=\"ueber-laya-media\" class=\"wp-block-group hero-type-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-left has-white-color has-text-color\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-59\" alt=\"\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/10\/bg-stage-media-1.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"30\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/logo-laya-media-white.png\" alt=\"\" class=\"wp-image-1373\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">About LAYA Media<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/10\/visual-media-box-spa.png\" alt=\"\" class=\"wp-image-177\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Perfectly timed ads for maximum impact and sales<\/h3>\n\n\n\n<p class=\"has-text-align-right open-faq has-red-color has-text-color wp-block-paragraph\"><a href=\"#block_7cf0044adc7d5452c9736f5ab1c0850f-3\">Learn more<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/10\/visual-media-box-newsletter.png\" alt=\"\" class=\"wp-image-178\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CRM communication across the customer life cycle<\/h3>\n\n\n\n<p class=\"has-text-align-right open-faq has-red-color has-text-color wp-block-paragraph\"><a href=\"#block_7cf0044adc7d5452c9736f5ab1c0850f-1\">Learn more<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/10\/visual-media-box-pos.jpg\" alt=\"\" class=\"wp-image-179\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Live engagement via in-store promotion areas<\/h3>\n\n\n\n<p class=\"has-text-align-right open-faq has-red-color has-text-color wp-block-paragraph\"><a href=\"#block_7cf0044adc7d5452c9736f5ab1c0850f-6\">Learn more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group content-offset is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6c443457 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:var(--wp--preset--spacing--75);padding-top:0\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--300);padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\">Reach all target audiences. Not only where they go. But also where they view. And when it makes sense. End-to-end from a single source. This is not retail media of the future. It is retail media from LAYA.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--300)\">\n<p class=\"wp-block-paragraph\">LAYA Media gives advertisers the opportunity to reach their target audience in the right place at the right time: when they are poised to buy. With innovative omnichannel advertising formats in the leading e-commerce platforms and in the stationary retail trade including SportScheck (sportscheck.com), Galeria (galeria.de) and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The broad base and high quality of our data not only enables you to focus communication on your target audiences \u2013 you also gain in-depth insights that give you an even better understanding of your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LAYA Media is the one-stop solution for reaching different target audiences across their customer journey with high-quality wide-ranging topics in a variety of shops and stores. End-to-end, online and offline, across all channels. And with us, it couldn\u2019t be simpler.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"retail-media-bei-laya\" class=\"wp-block-group laya-animated-counter-wrapper has-white-color has-red-background-color has-text-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\">Why do your retail media with us?<\/h2>\n\n\n\n            <div class=\"animated-counter type-row\">\n                            <div>\n                                        <p class=\"animated-number\"  data-start-value=\"0\">\n                        <span class=\"number\" data-start-value=\"1000.000.000\" data-end-value=\"1000.000.000\" data-with-decimal=\"\">0<\/span>\n                                            <\/p>\n                    <p class=\"animated-description\">page impressions per year<\/p>\n                                    <\/div>\n                            <div>\n                                        <p class=\"animated-number\"  data-start-value=\"0\">\n                        <span class=\"number\" data-start-value=\" 500.000.000\" data-end-value=\" 500.000.000\" data-with-decimal=\"\">0<\/span>\n                                            <\/p>\n                    <p class=\"animated-description\">store visitors per year<\/p>\n                                    <\/div>\n                            <div>\n                                        <p class=\"animated-number\"  data-start-value=\"0\">\n                        <span class=\"number\" data-start-value=\"200\" data-end-value=\"200\" data-with-decimal=\"\">0<\/span>\n                                            <\/p>\n                    <p class=\"animated-description\">stores in top city centre locations<\/p>\n                                    <\/div>\n                            <div>\n                                        <p class=\"animated-number\"  data-start-value=\"0\">\n                        <span class=\"number\" data-start-value=\"8000.000\" data-end-value=\"8000.000\" data-with-decimal=\"\">0<\/span>\n                                            <\/p>\n                    <p class=\"animated-description\">CRM contacts<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:var(--wp--preset--spacing--75)\">Learn more about our partners:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-4 our-partners-block first-row wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"186\" data-id=\"2910\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-partner-01.png\" alt=\"\" class=\"wp-image-2910\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-partner-01.png 600w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/01\/visual-media-partner-01-300x93.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"186\" data-id=\"5864\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/03\/logo-rossmann.png\" alt=\"\" class=\"wp-image-5864\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/03\/logo-rossmann.png 600w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/03\/logo-rossmann-300x93.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"186\" data-id=\"5866\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/03\/logo-viewento-1.png\" alt=\"\" class=\"wp-image-5866\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/03\/logo-viewento-1.png 600w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/03\/logo-viewento-1-300x93.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"4058\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/01\/visual-partner-sportscheck.svg\" alt=\"\" class=\"wp-image-4058\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-4 our-partners-block second-row wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:var(--wp--preset--spacing--75)\">Strong together: The new retail media partnership of GALERIA &amp; LAYA Media<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:0\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/12\/laya-posterimage-play.jpg\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/12\/GaleriaxLayaRetailMedia_New_VO-optimised.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div id=\"produkte-und-services\" class=\"wp-block-group group-faq is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\">Our products and services<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What channel do I use to communicate with my target audience? Which formats are best suited in this case? We will be happy to advise you on how to best achieve your goals \u2013 with all services from briefing to detailed reporting from a single source. Find out more about our products here:<\/p>\n\n\n\n            <div class=\"faq-block-wrapper\">\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-1\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Newsletter &#038; Print Campaigns<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-newsletter-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-newsletter-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-newsletter-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-newsletter.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>CRM: The fastest, most effective way of reaching your target audience.<\/strong><\/p>\n<p>Based on our tailored selection of customer data, we send brand, product or category-related newsletters and print mailings on your behalf. This enables us to focus on your target audience, for instance in the case of a product launch, after sales activation, replenishment, reactivation, the acquisition of new customers or other campaign goals.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-2\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Display Ads<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-display-ads-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-display-ads-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-display-ads-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-display-ads.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>Display ads: eye-catchers tailored to your target audience.<\/strong><\/p>\n<p>You can use our high-reach e-commerce platforms and large-format high quality banners to prominently position your campaign message close to where purchasing decisions are made. The diverse targeting options based on interests, buying behaviour, socio-demography, personae, geography and so forth ensure that the right people get the message without any scatter losses.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-3\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Sponsored Product Ads<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-sponsored-product-ads-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-sponsored-product-ads-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-sponsored-product-ads-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-sponsored-product-ads.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>Sponsored Product Ads: Gute Sichtbarkeit, toller Abverkauf.<\/strong><\/p>\n<p>F\u00f6rdern Sie gezielt den Abverkauf ausgew\u00e4hlter Produkte Ihrer Marke in f\u00fchrenden Online Shops. Sponsored Product Ads garantieren Ihnen eine prominente Platzierung Ihrer Produkte im Produkt-Listing und in Produkt-Empfehlungen. Der Abverkauf wird dadurch unmittelbar gef\u00f6rdert, Sie erhalten Insights in alle Platzierungs-Effekte. Gleichzeitig erh\u00f6hen Sie die Sichtbarkeit und beeinflussen auch das organische Ranking positiv.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-4\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Audience Extension<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-audience-extension-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-audience-extension-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-audience-extension-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-audience-extension.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>Sponsored product ads: high impact, great sales.<\/strong><\/p>\n<p>Promote the sale of selected brand products in leading online shops. Sponsored product ads guarantee your products a prominent position in product listings and recommendations. Sales are directly promoted and you gain insights into all placement effects. At the same time, you increase visibility and also positively influence organic ranking.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-5\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Social Media<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-social-media-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-social-media-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-social-media-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-social-media.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>Social media: authentic communication for genuine impact.<\/strong><\/p>\n<p>Build emotional appeal and credibility with editorial posts and stories on Facebook and Instagram to reach your target audience. Paid posts support organic reach, steer traffic to in-shop campaigns or serve as drive-to-store measures to activate promotions in the stores of our retail partners.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-6\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>PoS Communication<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-pos-kommunikation-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-pos-kommunikation-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-pos-kommunikation-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-pos-kommunikation.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>PoS communication: top spots for the hottest ideas.<\/strong><\/p>\n<p>Our PoS advertising options leave nothing to be desired: first-rate promotional spaces to display and sell your products, video commercials on high-impact in-store screens and in shop windows for branding and sales promotion, large-format fa\u00e7ade advertising in busy inner-city locations and lots more besides.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-7\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Insight Reports<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-insight-reports-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-insight-reports-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-insight-reports-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-insight-reports.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>Multichannel Insights: not only know your customers, understand them, too.<\/strong><\/p>\n<p>What are my customers\u2019 profile and buying habits like? What other categories and brands do my customers buy? Our in-depth insight analyses provide answers to key questions about your customers, brands, and products. Our expert team of analysts will help you formulate questions and interpret results.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <div id=\"block_f8cc40417b2bd5cb69158b1afccaba59-8\" class=\"faq-block-item\">\n                    <div class=\"faq-block-question\">\n                        <span>Events<\/span>\n                        <button class=\"accordion-toggle\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\"><g id=\"Gruppe_3048\" data-name=\"Gruppe 3048\" transform=\"translate(4467 -700) rotate(90)\"><g id=\"Rechteck_1148\" data-name=\"Rechteck 1148\" transform=\"translate(700 4417)\" fill=\"none\" stroke=\"#ff6f81\" stroke-width=\"3\"><rect width=\"50\" height=\"50\" rx=\"25\" stroke=\"none\"><\/rect><rect x=\"1.5\" y=\"1.5\" width=\"47\" height=\"47\" rx=\"23.5\" fill=\"none\"><\/rect><\/g><g id=\"Gruppe_3046\" data-name=\"Gruppe 3046\" transform=\"translate(26.718 -133.354)\"><line id=\"Linie_1362\" data-name=\"Linie 1362\" y1=\"13.108\" x2=\"13.379\" transform=\"translate(693.391 4575.734) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><line id=\"Linie_1363\" data-name=\"Linie 1363\" x1=\"13.379\" y1=\"13.108\" transform=\"translate(693.282 4589.178) rotate(-90)\" stroke=\"#ff6f81\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"3\"><\/line><\/g><\/g><\/svg>\n                        <\/button>\n                    <\/div>\n\n                    <div class=\"faq-block-answer\">\n                        <div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-events-300x191.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-events-300x191.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-events-768x488.png 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-product-events.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n                        <div><p><strong>Sports events: fixtures for success.<\/strong><\/p>\n<p>The SportScheck RUN is one of the largest and most well-known runs in Germany (Nielsen market research institute). Through us, you can secure a partnership that enables you to achieve 360 degree communication at digital and stationary PoS as well as on the event spaces at the runs in 11 German cities \u2013 individually tailored to your needs.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div id=\"success-stories\" class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-white-color has-green-background-color has-text-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n            <div class=\"slider-wrapper slider-type-slider slider-content-align-top nav-position-default \">\n            <div class=\"slider-init\">\n                                        <div class=\"slider-item slider-item-slider\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-ferrero-eat-natural.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-ferrero-eat-natural.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-ferrero-eat-natural-300x214.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-ferrero-eat-natural-768x548.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Ferrero Eat Natural: Measurable sales uplift through DOOH at the POS<\/h3>\n                                    <p>For Ferrero&#8217;s Eat Natural, LAYA delivered a two-week DOOH campaign on 328 screens in 59 stores of retail partner RTG. By linking ad contacts with till receipts, the impact on sales could be measured precisely: purchase probability among shoppers with ad contact rose by 114 percent, sales uplift in this group reached 106 percent, and across all shoppers the campaign generated an incremental sales uplift of 29 percent. The analyses also delivered valuable insights into purchase patterns, relevant times of day and optimal contact frequency for future campaigns.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                        <div class=\"slider-item slider-item-slider\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-cap-fmcg-v2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-cap-fmcg-v2.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-cap-fmcg-v2-300x214.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/10\/case-cap-fmcg-v2-768x548.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Hygiene brand in food retail: Revenue uplift at the point of sale<\/h3>\n                                    <p>For a manufacturer of cleaning and hygiene products, LAYA ran a four-week digital campaign at the point of sale in food retail using C.A.P. (Connecting Ad Impressions with Purchase). More than 680,000 ad impressions were delivered with pinpoint accuracy. The campaign increased the conversion rate after ad contact by 175 percent and sales across all advertised products by more than 28 percent, with positive effects on the entire brand range. Comparing two ad creative variants also delivered reliable insights into the optimal time of day and target group approach for follow-up campaigns.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                        <div class=\"slider-item slider-item-slider\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-hotel-seeleiten.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-hotel-seeleiten.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-hotel-seeleiten-300x214.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-hotel-seeleiten-768x548.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Hotel Seeleiten: Precise audience targeting with HolidayCheck data<\/h3>\n                                    <p>For Hotel Seeleiten, LAYA implemented a data-driven audience extension campaign based on HolidayCheck first-party data. By specifically targeting users actively planning their next trip, relevant audiences with an interest in wellness, luxury and sports holidays were reached across premium publisher environments. Precise targeting along the customer journey resulted in above-average campaign performance, achieving a CTR uplift of 140 percent versus benchmark.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                        <div class=\"slider-item slider-item-slider\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-visit-denmark.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-visit-denmark.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-visit-denmark-300x214.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-visit-denmark-768x548.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Visit Denmark: Multichannel campaign for more travel inspiration<\/h3>\n                                    <p>Together with SportScheck, LAYA delivered a national multichannel campaign for Visit Denmark to boost awareness and engagement. The travel-minded audience was activated across multiple touchpoints \u2013 stores, online shop, newsletter, social media and a dedicated landing page. The integrated prize draw generated more than 10,000 entries, while the exclusive standalone newsletter delivered well above-average results with a CTOR of 11.61 percent.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                        <div class=\"slider-item slider-item-slider\">\n                                                        <div class=\"wp-block-media-text is-stacked-on-mobile\">\n                                <figure class=\"wp-block-media-text__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-speedo.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-speedo.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-speedo-300x214.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2026\/08\/case-speedo-768x548.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/figure>\n\n                                <div class=\"wp-block-media-text__content\">\n                                    <h3 class=\"wp-block-heading\">Speedo: Sales uplift through pop-up staging and DOOH<\/h3>\n                                    <p>With the \u201cSpeedo for Summer\u201d campaign, LAYA and SportScheck created a high-impact brand experience at the point of sale. A custom-built pop-up space and digital DOOH screens accompanied customers along the entire customer journey in selected stores. The combination of innovative brand staging, high visibility and direct sales activation led to a sales uplift of more than 25 percent in the participating stores.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"das-team\" class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:var(--wp--preset--spacing--75)\">Reach out to our experienced sales team<\/h2>\n<\/div>\n\n\n\n            <div class=\"team-wrapper\" >\n            <div class=\"team-container\">\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-armin-nusser-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-armin-nusser-300x300.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-armin-nusser-150x150.png 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-armin-nusser.png 372w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Armin<br \/>\r\nNusser<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"298\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-doris-kott-300x298.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-doris-kott-300x298.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-doris-kott-150x150.png 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-doris-kott.png 374w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Doris<br \/>\r\nKott<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"298\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-matthias-heilig-300x298.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-matthias-heilig-300x298.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-matthias-heilig-150x150.png 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2021\/12\/visual-media-team-matthias-heilig.png 374w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Matthias<br \/>\r\nHeilig<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-christian-essenbach-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-christian-essenbach-300x300.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-christian-essenbach-150x150.png 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-christian-essenbach.png 372w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Christian<br \/>\r\nEssenbach<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-adrian-mueller-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-adrian-mueller-300x300.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-adrian-mueller-150x150.png 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2022\/11\/visual-media-team-adrian-mueller.png 372w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Adrian<br \/>\r\nM\u00fcller<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/01\/visual-media-team-nina-fischer-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2023\/01\/visual-media-team-nina-fischer-300x300.png 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2023\/01\/visual-media-team-nina-fischer-150x150.png 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2023\/01\/visual-media-team-nina-fischer.png 534w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Nina<br \/>\r\nFischer<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-300x300.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-1024x1024.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-150x150.jpg 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-768x768.jpg 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-1536x1536.jpg 1536w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Maehler_Antonia-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Antonia M\u00e4hler<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-300x300.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-1024x1024.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-150x150.jpg 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-768x768.jpg 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-1536x1536.jpg 1536w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Bachmann-_Max-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Max Bachmann<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"team-item\">\n                        <div class=\"flip-box\">\n                            <div class=\"flip-box-inner\">\n                                <div class=\"flip-box-front\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-300x300.jpg 300w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-1024x1024.jpg 1024w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-150x150.jpg 150w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-768x768.jpg 768w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-1536x1536.jpg 1536w, https:\/\/layagroup.de\/wp-content\/uploads\/2025\/07\/2025_Merckx_Filip-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                                <div class=\"flip-box-back\"  >\n                                    <span>Filip Merckx<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Perfectly timed ads for maximum impact and sales Learn more CRM communication across the customer life cycle Learn more Live engagement via in-store promotion areas Learn more Reach all target audiences. Not only where they go. But also where they view. And when it makes sense. End-to-end from a single source. This is not retail [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2557","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LAYA Media - LAYA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/layagroup.de\/en\/laya-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAYA Media - LAYA\" \/>\n<meta property=\"og:description\" content=\"Perfectly timed ads for maximum impact and sales Learn more CRM communication across the customer life cycle Learn more Live engagement via in-store promotion areas Learn more Reach all target audiences. 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Not only where they go. But also where they view. And when it makes sense. End-to-end from a single source. This is not retail&hellip;","_links":{"self":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":36,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2557\/revisions"}],"predecessor-version":[{"id":6723,"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/pages\/2557\/revisions\/6723"}],"wp:attachment":[{"href":"https:\/\/layagroup.de\/en\/wp-json\/wp\/v2\/media?parent=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}