{"id":2501,"date":"2022-01-08T20:11:03","date_gmt":"2022-01-08T19:11:03","guid":{"rendered":"https:\/\/layagroup.de\/laya-solutions\/"},"modified":"2026-05-18T09:18:39","modified_gmt":"2026-05-18T07:18:39","slug":"laya-solutions","status":"publish","type":"page","link":"https:\/\/layagroup.de\/en\/laya-solutions\/","title":{"rendered":"LAYA Solutions"},"content":{"rendered":"\n
\n
\"\"<\/span>
\n
\"\"<\/figure>\n\n\n\n

About LAYA Solutions<\/h1>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n

Smart Data Platform + intelligent consulting x operational excellence = LAYA Solutions.<\/h2>\n<\/div>\n\n\n\n
\n

LAYA Solutions stands for intelligent, data-based retail solutions. With our LAYA Smart Data Platform, we offer an end-to-end solution for intelligent customer data management \u2013 as well as operational services and consulting in the areas of CRM management, campaign management and analytics, and data-driven marketing.<\/p>\n\n\n\n

Our teams give retailers the opportunity to optimise their business models on the basis of data backed by cutting-edge technologies and expert know-how. The upshot: a highly personalised, integrated channel experience for the customer \u2013 and for the retailer the opportunity to fully tap customer data potential.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

The LAYA Smart Data Platform<\/h2>\n<\/div>\n\n\n\n
\n
\n
\n
\n

The service portfolio is built around the LAYA Smart Data Platform for modern data-driven marketing and advanced analytics. The Smart Data Platform provides retailers with a 360 degree customer view and provides the technical foundation for intelligent customer interactions and automated operative processes<\/p>\n\n\n\n

As an end-to-end solution between data sources and customer touch points, the LAYA Smart Data Platform optimises the entire value creation process of customer data. We combine \u2013 clean up \u2013 standardise \u2013 refine \u2013 activate and monetise your customer data and create unique cross-channel customer experiences.<\/p>\n<\/div>\n\n\n\n

\n
<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

Smart Data Platform service modules Data Foundation<\/h2>\n<\/div>\n\n\n\n
\n
\n
\n
\n \n

Data Foundation<\/h3>\n \n \n \"\"\n \n

Our modular and flexible data platform forms the basis for rapid analyses and generating marketing potentials.<\/p>\n \n

Learn more<\/strong><\/p>\n <\/span>\n <\/a>\n \n

Customer Master<\/h3>\n \n \n \"\"\n \n

Our 360\u00b0 CRM system for a holistic customer view<\/p>\n \n

Learn more<\/strong><\/p>\n <\/span>\n <\/a>\n \n

Loyalty<\/h3>\n \n \n \"\"\n \n

Maximise customer loyalty and engagement with couponing and CRM<\/p>\n \n

Learn more<\/strong><\/p>\n <\/span>\n <\/a>\n \n

Analytical Marketing<\/h3>\n \n \n \"\"\n \n

Our analytics and reporting products for the right insights<\/p>\n \n

Learn more<\/strong><\/p>\n <\/span>\n <\/a>\n \n

Behavioral Marketing<\/h3>\n \n \n \"\"\n \n

Optimise paid activities and monetise reach through Programmatic Advertising Services<\/p>\n \n

Learn more<\/strong><\/p>\n <\/span>\n <\/a>\n <\/div>\n\n

\n
\n
\n \"\"\n \n

Data Foundation<\/h3>\n \n\n

Mit unserer modularen und flexiblen Datenplattform schaffen wir die Basis f\u00fcr schnelle Analysen und die Generierung von Marketingpotenzialen.<\/p>\n <\/div>\n

\n